MBA in Switzerland = $6,500...
(Not a misprint!)
Mini fast track MBA for
Hotel Professionals - Hospitality - Service sector -
Marketing - TOURISM - Flight!
Course Overview (Contact us for details: abbc@Live.cn)
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Who should attend?
This workshop is designed for high potential hotel professionals interested to enhance their talents and comprehend the cross functional managerial issues in order to contribute significantly to the success and survival of their hotel establishment.
- Hotel general managers
- Hotel owners
- Restaurant managers
- Event managers
- Sales & marketing directors
- Entertainment facility managers
- Catering managers
- Hotel consultants
- WHY: this is a basic or starter MBA for the service sector and Hotel/hospitality executives who want a Pre-MBA orlow cost MBA.
Course Description:
Day One: Success strategies & leadership
This module focuses on how managers can guide their hotel establishment in the formulation, implementation and evaluation of strategies. Attention is given to strategies for building competitive advantage and generating superior value for guest. In addition, this module will examine the challenges of contemporary leadership in the hotel environment. Topics covered are:
- Strategic planning and strategic thinking.
- Competitor analysis and strategic groups.
- Developing competitive advantage and the value chain.
- Effective execution and organizational design.
- Building control systems for effective evaluation of operating performance.
- Familiarize with key classical and modern models of leadership.
Day Two: Hotel customers & relationship marketing
This module offers participants a thorough understanding of hotel customers and how to manage the hotel-guest relationship. Topics covered are:
- Identify the purchase process for hotel rooms.
- Differentiate between core and supplementary service elements.
- Construct a simple flow chart of hotel services.
- How to select and attract key markets to your hotel?
- Learn various strategies associated with customer loyalty and relationship marketing.
- Define the most valuable product/service mix for your target audience.
- Learn how to design a service recovery system for dissatisfied guest.
- How to price your rooms (and other services) for the best customer-value as well as for the best hotel-value?
Day Three: Managing information technology
This module is designed to provide in-depth analysis of uses and impacts of ICT (Information & Communication Technology) in the accommodation sector. Topics covered are:
- Impacts of ICT in information provision and marketing
- Impacts of ICT in reservations and packaging
- Impacts of ICT in revenue and yield management
- Impacts of ICT in check-in, check-out
- Impacts of ICT in guest experience enhancement
- Impacts of ICT in security & energy management
- Recognise the challenges faced in the use of ICT in the hospitality sector.
Day Four: Financial accounting & revenue management
This module is designed to provide an understanding of financial management concepts, risk management, valuation, and investment decisions. In addition, revenue management methodologies and systems will be explored. Topics covered are:
- How to utilize financial statements?
- How capital budgeting rules provide a framework for making project investment decisions?
- How to incorporate risk analysis into decision making?
- Revenue management techniques in hotels.
- Best practices and challenges in hotel revenue management.
Day Five: Case study presentation & integration
This day is comprised of team-based or individual hotel business case studies so applicants may implement, discuss and debate their learning of strategy, management, marketing, and finance in a dynamic and complex hotel business environment. Extensive feedback is provided to each participant from two professors/speakers supervising the integration day as well as from other participants attending the course.
Program Features:
- The program is delivered through 10 sessions within 5 full lecturing days (two sessions per day).
- Eight sessions for delivering 4 modules and 2 sessions for participants’ presentations, discussions and feedback during the “Integration Day”.
- The workshop is delivered through two blocks; two-day-block followed by three-day-block within one or two weeks period.
- The program will be delivered through lectures, seminars, workshops, case studies, short video clips, role play and group work.
- Participants are requested to read comprehensively the case study which will be distributed before the workshop begins. Such case study will be actively used during the 5-day workshop
- Offer a low cost option and experience to gain a hotels certificate,
hotel Diploma leading to a recognised, full MBA courses.
Dual Certification
All participants attending a minimum of 9 out of the 10 sessions and successfully presenting their findings during the “Integration Day” will receive a certificate of completion issued from Global Swiss Academy. Participants will also receive a certificate of completion issued from the Institute of Commercial Management’s (ICM), UK, one of the leading accredited examining and awarding bodies across the world.
Professional MBA, $6,500 includes selected accommdation, this is ideal for an MBA for service sectors, hotel MBA, hospitality MBA , executives MBA, marketing MBA, tourism MBA.
About
Since 2001, Global Swiss Academy (GSA) team has been servicing top corporate clients, major hotels and tourist organizations as well as various Universities with customized workshops, offsite retreats and faculty-led seminars in Europe. GSA key to success is an experienced and dedicated team of professors, trainers and event managers.
Magdy Attalla, GSA managing director, is a member of the pool of experts of OSEC (Business Network Switzerland). He started off his career working in major tour operators in the Middle East and then progressed to hotel operation and management in Switzerland. After obtaining his Master’s Degree in 1995, he started his academic career in some of the top Swiss hotel and business schools by teaching various marketing, tourism and environmental management courses. He was involved in various teaching and training assignments with the following institutions:
- SBS Swiss Business School
- Florida International University
- Schiller International University
- DCT University Centre Switzerland
- IHTTI School of Hotel Management, Neuchatel
- IMI International Hotel Management Institute, Lucerne